his
month's edition of Media Matters focuses on Zee Television Network
and Nimbus
Communications, who both have become major players in the Indian
sporting scene.
Zee TV is launching a sports channel, most likely in October, though in
practical terms, it will be yet another channel devoted to cricket.
Zee TV is also constructing sports complexes in South Asia, though in
practical terms, it means construction of cricket stadiums. Zee
recently completed construction of a cricket stadium in Kathmandu. Their next targets
appear to be Malaysia and Singapore.
Zee TV has joined hands with Trans World International (TWI) for a
combined bid on the television rights for the next two cricket world cups, in South
Africa in 2003 and West Indies in 2007. The bid is expected to be in the range
of $600 million - $650 million.
Zee's only foray into a non-cricket sport so far is football.
Zee is negotiating to buy, or have a strategic alliance with Churchill
Brothers, runners-up in the 1999 National Football League.
Zee TV has no plans for hockey - India's national game.
Nimbus Communications is also bidding for the cricket World Cups
of 2003 and 2007 as part of the UK-based World Sports Group.
In football, Nimbus obtained exclusive India television rights to the Euro 2000 football
championships, along with exclusive first options
right on the football World Cup 2002, Euro 2004, and other smaller football
events.
In tennis, Nimbus obtained exclusive India television rights
to the 2000 and 2001 ATP Tennis Masters Series, consisting of the top nine major
tennis championships plus the year ending world championships.
In hockey, Nimbus did the television production of India's hockey matches at the 1998
Bangkok Asian Games, where India won the gold after 32 long years.